Midnight Musings

The Importance of Taking Time Off as a Business Owner

Are you feeling overwhelmed, stressed out, and ready to break? Is building your business sucking your soul away? Are people brushing off...

How Hiring a Virtual Assistant Benefits You & Your Business

If you are one of my clients, you have heard me talk about how there are three types of tasks for your business. The ones you DO, the...

How to Get and Use Testimonials

“Thank you, Julie for what you are doing for us because I tell you all the programs that I have done and the thousands of dollars I have...

Marketing Funnel – Initial Hook to Super Fan

In my mid-twenties, I was introduced to this guy. He asked me to go out to dinner, and I declined. I was not sure what he was all about,...

Public Awareness: Avoiding Pitfalls and Marketing Directly

When you start your business and build your brand, it is essential to create public awareness for what you are offering. Obviously, it...

What to Consider When Onboarding Clients

You just landed your first client; congratulations! That is a big deal because it means that you are taking a step in the right direction...

How to Create Your Ideal Client Avatar

If you haven't refined your ideal customer avatar, there is a chance that you are missing out on incredible growth opportunities and are...

Tracking Financials like a CEO

After being in corporate America for the majority of my adult career, I knew handling finances appropriately was key to building a solid...