How to Get and Use Testimonials

Thank you, Julie for what you are doing for us because I tell you all the programs that I have done and the thousands of dollars I have spent have not given me the lessons that I have taken away from you in your coaching. - Pearl Chiarenza”

Before heading to a new restaurant, buying a product online, or essentially trying anything new, I always take the time to look up testimonials from other customers. Reviews are everything, and I won't do anything unless I see a good testimonial. This is a common mindset, so it is vital for businesses to utilize their testimonials. Today, I am going to explain how to get and use testimonials.

How to Get Testimonials

Getting a testimonial is simple; you have to ask for it. BUT, rather than hunting down each individual who has used your service or bought your product, you can easily incorporate this request into your automated actions.

For example, if you sell a product, you can send the buyer a testimonial request email or message a week or two after they have received the product. They will likely have used it and formed an opinion by that time. All you have to do is send them a polite request, reminding them of how their review can help out your business, and a link. You can even schedule it automatically to your sales system. EASY!

The same concept applies if you sell a service. Whether you are a coach, a writer, or some other service provider, you simply need to send that request after the service has been completed. This can be a little harder to automate since it doesn't always come with a specific deadline. Therefore, I recommend sending a testimonial request as soon as their project has been completed, so you and they don't forget.

Plus, when people write positive testimonials, they are reminded of how much they love the service or product. It may even lead to the generation of another lead as they come back for more or share their happy thoughts with friends.