As we near the end of 2021, you are likely in the process of completing end-of-year assessments and starting your strategic planning for 2022. One of the primary concerns business owners and entrepreneurs are facing is how to get new clients in the new year. Today, I will give you my method of how to kick start 2022 new clients starting now.
An Easy Two-Step System to Attract 2022 Clients
Step #1: Create an Affordable Offer They Need
One of the primary methods to attract new clients is to entice them with an affordable offer they can't refuse; not something they want, but something they NEED! This offer should be a small, one-time event or class that they can easily schedule into their life now.
To do this, you will first have to understand your target audience. Take the time to brainstorm what they will need most in the coming year. If you are a health professional, you could offer a new year's resolution cooking class. If you are a business coach like me, you can offer a Strategic Business Planning Event.
Step #2: Funnel the Audience to a Larger Sale
The second step is to funnel your audience from the smaller, more affordable offer to your larger sale. Let's take a look at the health professional example above.