Public Awareness: Avoiding Pitfalls and Marketing Directly

When you start your business and build your brand, it is essential to create public awareness for what you are offering. Obviously, it would be best to get the word out to entice potential customers and begin building a profit. Unfortunately, it can be easy to get caught up in the vanity of social media and lose your brand message. Today, I will share with you how to avoid the pitfalls and market directly.

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The Pitfalls of Vanity Metrics

When building your business, you likely have social media accounts such as Instagram, Twitter, Facebook, TikTok, and everything else. Sadly, social media can be an addictive game of vanity metrics if you aren’t careful.

What are vanity metrics? Vanity metrics focus solely on the numbers of followers to your social platforms. It is the game of getting more and more people to follow you to reach thousands or millions of followers.