How to Build Customer Relationships through Media

Updated: Nov 11, 2021

In the world we live in today, everything and everyone is on media of some form or another. It is through media that businesses can become a brilliant success or fail miserably. Today, I will provide you with a simple explanation of how relationship building through social media works, the steps you can take to build relationships with potential customers, and the tasks you can delegate as a CEO.


Relationship Building - A Simple Explanation of How it Works


Awareness

The first action that happens when using media to build relationships with customers is awareness. Your first goal is simply to make your customer base aware of your company, who you are, and what you offer.


Nurturing

The following action is nurturing that client base. By providing education and value through media, customers will learn that you are an expert in this realm. This, in turn, will gain their trust and begin creating connections and a community. Once your client base sees you as an expert, they will look to you when they have questions in your field. That is when you can take action with lead generation.


Generation

Once you have your clients' trust and they can easily see the value you are providing with your goods or services, you will have sale generation.


BUT, just because you have generated a sale once doesn't mean that your job is done. A truly successful business will integrate that lead into a marketing loop that involves social media, email newsletters, and other connections. In turn, that will lead to more sales, whether it is from them or the people they are advocating about your business.


Recent studies have shown that customers who are emotionally connected to a brand will stay with the brand longer (5.1 years vs. 3.4 years) and provide more recommendations (71% vs. 45%). Therefore, one of your primary goals is to continue to nurture that emotional connection, not just let that customer drop once they have bought something.


How Can I Build Relationships with My Customers?


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