The Importance of Business Planning

Updated: Dec 15, 2021



Did you know that most small businesses never see their 5th birthday? There are many reasons why this is, including cash flow problems, lack of customers, excess competition, failure to form a cohesive team, and more. Now, before you get disheartened, I am here to give you good news. Many of these businesses would have stood a better chance for success if they had thoughtfully laid out a proper business plan and stuck to it. Today, I am going to share with you the importance of business planning and what you need to know to get started.


What is a Business Plan?


A business plan is essentially a blueprint for your business. It provides you with a basic roadmap to follow as you get started on your business and forces you to critically analyze all components of your business before jumping in. Of course, nothing is set in stone. You can modify your plan as time goes on, but this is an excellent starting point.


How Does a Business Plan Benefit You?


In addition to giving you an essential starting point, a business plan forces you to research and critically analyze every aspect of your business. By doing so, you can:


- Gain insights into your