When it comes to running a business, everyone always has their two cents to give you. Even if they have never run a business, they have some nugget of wisdom they learned from their cousin's hairstylist's daughter's brother-in-law. While it is always polite to listen and be open to business advice, it doesn't mean that it will be good advice or worth implementing in any way, shape, or form. I've gotten my fair share of terrible business advice over the years, so today I am sharing it with you.
The Worst Advice I’ve Received in Business
#1 Never Turn Down a Customer
This advice is so outdated it's not even funny. In our day and age, it is critical that we define our personal brand, create an ideal customer avatar, and pursue those customers ONLY. You want customers who will be able to:
- AFFORD your offer
- Immediately APPRECIATE your value
- Willingly APPLY what you share with them and take ACTION to get results.